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Its summer and so for that reason Ill break from my insistence on pragmatic advice and write on a topic you might consider fluff. Yet its the biggest mistake I see small business owners make, including me. We have no patience. I think that its a given that a requirement for being an entrepreneur is to have a low grade case of ADD, or in my case, ADHD with an emphasis on the H. And in marketing, that will kill you.
I cant tell you how many times a client tries something and when there are no immediate results says “Well that doesnt work.” Its like lifting weights one day and expecting that tricep cut to develop overnight. Im not suggesting that we all go out and spend a bajillion dollars on advertising during American Idol. But I do think that in order for your PR and marketing tactics to work you have to learn to wait a bit. Here are a few tips to use to figure out if youre too impatient.
1. Are you measuring your campaign results by the number of orders youre getting off each initiative? In a word, DONT. Look at your website hits instead, or the traffic in your store. Whats the first step toward buying your product or service? Do they request a brochure? Do they visit the website? Measure by those “first steps” in the short term.
2. Are you changing your marketing strategy on a weekly or monthly basis? WRONG. You had better have confidence in your strategy (or your consultant) from the start. Nothing works if you dont believe in it 100% from the beginning. Switching around what youre doing on a constant basis and youll end up running circles.
3. Are you relying on only one outreach method? It may work now, but it will stop working eventually. Or youll end up trying one thing after another. BLEND your messaging channels. If youre doing radio, connect it to an online promotion as well. Trying guerilla marketing? Make sure youve got some PR working in conjunction with those “on the ground” techniques.
Particularly in the online world, patience is the key to success. Jay Conrad Levinson, the founder of Guerilla Marketing, believes that patience is the most important characteristic of successful entrepreneurs. Be confident in your approach. Measure it wisely. And then, like that old farmer in the field, be patient and watch the seeds of your marketing work grow.
When it comes to buy a Subway Franchise, the first think which clicks in the mind is that how you will go to finance it?. Buying a Franchise or coming in the food chain business involves various things like setting up the restaurant, arranging for the shop fitters to fit out the shop accordingly, kitting it out with all the required catering equipment, fitting all the tables and chairs, and many more. That is the reason people usually look for a financer before buying a Subway Franchise. By having a handsome amount in their hand theyll be able to effectively budget their monthly outgoings through a monthly finance package to operate their business immediately with all the equipment they need.
Own a Subway Franchise only by going through the process of financing, as by doing this you are keeping your available capital in the bank, leaving it available for other important business expenditures. It will provide you liquid flow of cash to run the day-to-day business activities. You cant imagine how easily youll get back your return on investment easier by opting to tailored franchise finance package. It will benefit you by lending maximum money to your bank account each month on your lease agreement.
No one can deny the popularity of Subway, not because their unique chain of restaurants but for the quality they provide with mouth watering sandwiches. There is hardly any need to mention that their high profile advertising campaigns and their ongoing popularity and excellent menus are certainly attracting potential franchisees from all over the world. They all want to open their own Subway franchise and want to take a part in the active race to success. If you think about it you almost get it, enormous flexible finance packages on the market are available. It allows you to build in the franchise fee with all useful equipment that goes into the Subway restaurant.
Fulfill your desire to owe a business related of fast food industry by buying a subway franchise. This is the only platform where food have both moderate as well as healthy flavor
News has become a part and parcel of modern lifestyle. No matter whether you are watching television news or reading a newspaper or reading news stories at a news portal, the objective is the same getting updated with what is happening around you in all aspects. Businessmen, investors, and corporate people give more importance on business news rather than other news. And for investors and businessmen in the Indian market, business news on India caters to their thirst for information every now and then. Most people rely on a market news portal that carries detailed information related to business news on India. The greatest advantage of reading news at such a platform is that you can read a relevant news article several times and browse through the numerous pages at ease to your hearts content and to your convenience.
The influence of business is such that even those who are not involved in any stock market investment or business do read business news on India. In the future if they happen to start investing, they will set sail easily no matter what the tide is. To assess the direction of a trend, especially for short term and long term trading, collect statistical data records of market fluctuations over a certain period of time.
You can also view the up-to-the-minute currency exchange rates at a market news platform. Almost all financial sites do run online calculators to help you calculate the currency values and thus find the currency exchange rates of the desired countries. For international traders and forex traders, getting updated with the latest currency exchange rates is a must. Once you are updated with market news, will no doubt stay away from confusion in case of taking an investment decision.
The activities in the money market change according to what the investors do with stocks and commodities. There are varied investment options in the market today. If you read market news regularly you will know about the latest investment products as well as existing ones that are lucrative. This way you can diversify your investment plans and facilitate yourself and your family with a secured present and future.
Ally Bank is a business unit of Ally Financial the leaders in automotive financial services worldwide. Ally financial services is officially preferred source of financing for General Motors, Chrysler, Saab, and Thor Industries
This is an Ally Bank rates update for February 2011. While they do not handle mortgage loans, they do offer their customers CDs, savings, and checking accounts. For those that are unaware of it, this is the new name for the old GMAC Bank.
The current bank rates on the certificates of deposit include the special Raise Your Rate CD that is a 2 year term. The APY is currently at 1.50%, and can be increased once during the term of the CD.
There is also the No Penalty CD that is earning an APY of 1.20% for an 11 month term.
The online Savings Account is currently earning an APY of 1.09%. The Money Market Account is also earning an APY of 1.09%
The Interest Checking Account is earning an APY of 0.50% on balances below $15,000. On balances above $15,000, the APY is 1.05%
The standard CD rates include the 3 month CD that is earning an APY of 0.64%. The 6 month CD is earning an APY of 1.04%. The 9 month CD is earning an APY of 1.00%. The 1 year CD is earning an APY of 1.29%. The 18 month CD is earning an APY of 1.35%. The 3 year CD is earning an APY of 1.84%. The 4 year CD is earning an APY of 2.05%. The 5 year CD is earning an APY of 2.39%.
There are no minimum balances to open an account, but you must make a deposit in order to earn an APY. All of these Ally Bank rates were posted on February 1, 2011 and are still current as of February 18, 2011, but are subject to change without notice.
We strive to bring you the latest and most accurate data possible from the home sites of the financial institutions we name. Always remember, the bigger the risk, the larger the reward or loss. Invest with caution.
For additional resources involving financial help, please view PNC Online Banking, best bank savings rates,SunTrust CD Rates, Westpac Online Banking and Online Banks at
When we talk of management education, we are basically referring to shaping up the students, aimed towards developing their competency and capability either as a manager fit to join an organization and help it to grow or as entrepreneur, to establish and grow ones own business. This capability does not come from possessing a management diploma or degree, but also requires developing in the students the will and skill to contribute for self sustenance and nation building. Presently it is seen, that there is a wide gap existing between the type of management education imparted in MBA colleges and what is there in real life management in business organizations. In order to make management education more realistic and useful for the industry, certain key areas need to be identified. These could be:-
(a)Benchmarking quality management education to create an enduring quality managers and entrepreneurs.
(b)Bring in professionalism in management education.
(c)Adequacy of qualified and competent faculty members, proper infrastructure, support facilities and regular updating of curriculum.
Benchmarking Quality Management Education
Benchmarking with the top management colleges inspires an institute to produce quality managers. Management education needs to include knowledge, skills and abilities (KSA) that are needed today and that will be needed tomorrow by the industry. The mission of management education should be to become innovative and creative. The objectives of benchmarking should be to:-
Make own students employable in industry.
Moving the institute from academic mode to corporate mode. To achieve these objectives the agenda should be:- (a) To identify the industry expectations of the skill sets required of students. (b)To identify the areas of Total Quality Management (TQM) in management education. (c) To identify the changes required in teachers imparting management education.
Professionalism in MBA/PGDM Education
There are many reasons for the wide differences in the quality of management education in different institutes in India. The main reason is the absence of a body that can ensure that the standards set are practiced and retained by all management institutes, like AACSB in USA. We do have an apex body the All India Council for Technical Education (AICTE), that is responsible for setting the basic framework, guidelines and standards for quality of business education, there are however many problems when it comes implementation of these standard by MBA colleges and institutes and these problems undermine the effectiveness of these standards. In order install quality in management education in India, the AICTE and MBA colleges / universities in the country should focus on the following issues:-
Quality of faculty.
Accountability of management institutes.
Values and ethics.
Role of professional bodies (AIMA, ISTD, etc).
India trade promotion organization started the 31st edition of its famous trade fair, The IITF which is taking place at Pragati Maidan, New Delhi from 14 to 27 November 2011. This place is the largest trade fair complex of India and has the great connectivity by Rail, Road and Air.
This trade is inaugurated by Indias finance minister Mr. Pranab Mukherjee. It is one of the largest trade fair of the world in respect of the exhibitors and visitor participation. Almost all the Indian states and Union territories are the participants other than the domestic and foreign companies.
Exhibition Complex for IITF at Delhi
Pragati Maidan Trade fair ground is also the headquarters of the India Trade Promotion Organization, is much more than only the premier exhibition complex of India. Proving true to the meaning of its name, Pragati Maidan assures and stands for development and progress through commercial trade.
As a primary exhibition complex in India, Pragati Maidan offers a list of high quality international and national trade fairs. Its exhibition halls are best fitted with a great quality of infrastructural facilities, in a lush green environment, make it the preferred choice of few of the worlds top-notch exhibition organizers from India and abroad.
Hotels in Delhi for your trade fair Participations
India international trade fair is the largest integrated trade fair for B2B and B2C operations. It offers the huge range of products from farmers to multi national companies covering the almost every sector from the consumer goods segment.
If you are planning to visit this trade fair then must book you hotels in Delhi well in advance to avoid last minute problem. Most of the luxury hotels in Delhi charge premium during this period and make the most of this extra ordinary demand. If you are searching for five star hotels in Delhi then must be aware that rates are around 20-30% higher during this period and one should keep the option of booking budget hotels in Delhi which can offer value for money.
Tips while booking luxury hotels in Delhi
Always use Meta search engine like to compare the available rate for various five star hotels in Delhi.
There are option to book luxury hotels in Delhi through reverse auction website called when can be great help in saving.
Try and use the area closer to the metro station which allows the great connectivity to this trade fair ground.
Few budget hotels in Delhi are running without license and therefore can pose great complications after sending them the advance payment. So check properly and read the hotel reviews before making any advance payment.
How to Get There
Road Transport Park & Ride):-
By DTC Buses
1) From Rajghat to Pragati Maidan (All Entry Points)
2) From Dayal Singh Collage to Pragati Maidan
Ho-Ho Bus Service
Round Robin Service from Entry Gate No. 1 Pragati Maidan to all Entry Gates
India is a beautiful country, which symbolises -Unity in Diversity- through its diverse religions, traditions, manners, habits, customs, beliefs, concepts and ideas. Each region of India is unique and novel. Indian Image Bank is the best place for users to find images on each and every aspect of the country’s beauty. While glancing for images on India, users can find a wide range of images connecting to various fields, such as, Indian monuments, festivals and occasions, health and fitness, business, travel, leisure, education and urban culture, lifestyle, art and craft and many more.
Images play an essential role in escalating the essence of any content and making it more clear and credible. While searching for images on any topic related to India, one can find that Indian Image Bank is the most appropriate choice for it. One can also refine the search by deciding various groups and sub-groups. A variety of Indian Image Bank, which is simply accessible online, can easily solve any image-related need of users. Most of the websites proffer high-resolution images and thus, it would be easier for a writer to put in vivacity and liveliness to his or her write-up.
Another important aspect is the correct size of an image and for this purpose a huge collection of Indian Image Bank is available online. It can always be enjoyable by the readers. In many of the online image galleries, one image is available in different sizes. Therefore, it is quite easier for a person to get the image in the size he wants. It will finally help him to stay away from cutting, cropping related work. There could be many topics related to India and therefore, it was earlier a difficult job for users to choose the exact image. However, various online galleries on Indian Image Bank have put an end to the problem. All these galleries have wide range of pictures on different subjects pertaining to India and its vibrant culture under a single roof. So, now one does not need to roam around with a camera to click the right image.
So, if you are thinking of working on India and its outlook, you can certainly pick a few images by searching on several websites, providing colourful images. All these images can surely make your feature more pleasant and appealing. Lastly, if you have already captured some photographs, you can easily share them with any of such online galleries, as most of these websites offer a grand platform for forthcoming photographers.
Mart of Images presents an attractive gallery of Indian images. We are offering best collections of Indian Stock Photography, Indian Image Bank, Advertising Images, High Resolution Images. For more details visit our site :
Owning a McDonald’s franchise can be one of the most rewarding experiences of your life if you know what you’re doing, if you have the resources to qualify and if you do it the right way. However, before you do your share of serving billions and billions of hamburgers worldwide, there’s a few things you need to be aware of in order to make the right decision.
Today, there are roughly over 30,000 restaurants spanning the globe in over 100 countries. McDonald’s franchise has been in existence since 1955 and the franchise owners have played huge roles in the overall success of the company.
When considering to buy a McDonald’s franchise, you have 2 options in which to do so. The first is to purchase an existing restaurant from the company or another franchise owner, which happens to be the most common practice. The second option is to purchase a brand new restaurant that is built from the ground up. In both cases, you must have a minimum of $300,000 down payment that can NOT be borrowed. You have to physically have it in liquid assets.
Other important factors in buying a McDonald’s franchise include having significant business experience, good management skills, the ability to manage finances well, you must be able to execute and deliver on a business plan, you have to maintain exceptional customer service and you have to have a good credit history. If you can’t show you have all of these capabilities, then this franchise may not be a good fit for you.
Most experts will tell you that breaking even in the first 7-10 years is doing a real good job of running your McDonald’s franchise. Part of the ongoing expenses include the traditional expenses like rent, utilities, inventory, wages and of course the 4% royalty fees that are based on gross revenues and not net profits. What’s interesting to know is that the McDonald’s corporation usually owns the land the franchises are on and the franchise owners pay their rent to the corporation. In fact, it can be argued that McDonald’s is actually in the business of real estate since they are one of the largest holders of real estate in the world.
Bottom line is that owing a McDonald’s franchise is not for the timid. You have to have considerable net worth, a good track record and still get approval by the company. Not all franchises are this way and if you don’t qualify for a McDonald’s franchise, then there are plenty of other viable options for you.
The phrase, legal for trade scale means, a weighing scale, which is granted the legal permission to be used for commercial operation. Such a scale is used for weight measurement in a manufacturing, retail or trading facility where accuracy in the weight is of paramount importance. The National Conference on Weights and Measures (NCWM) runs a program called National Type Evaluation Program or NTEP to oversee the enforcement of guidelines laid out in handbook 44 of National Institute of Standards and Technology (NIST).
The program ensures that manufacturers, users and officials from the department of weights and measures interact and cooperate with each other, and implement the guidelines of the program so that manufacturer can manufacture and sell the legal for trade scale for commercial purpose, without compromising the quality.
A legal for trade scale ensures fairness and transparency during the commercial weighing operation because it has a -legal for trade- indent marked on it. This mark guarantees accuracy in measurement because the concerned weighing scale is manufactured and tested according to the guidelines of the program. To make the weighing process more transparent, the weighing scale, which does not have a dual display unit, is marked as -not for direct sales-. This latest addition, aims to make it compulsory for all such scales to have a dual display unit instead of a single unit. A dual display unit allows the customer to have a clear and direct view of the weight reading. Hence from now on legal for trade scales, which have a dual display unit, will be used where both end user and customer are present during the weighing operation.
Before a weighing scale is indented with the legal for trade scale mark it has to under go a series of stringent tests. The scale is subject to testing under different environments and all the results are noted. The features advertised by the manufacturer are thoroughly checked. If they conform to the program guidelines the scale is granted the status of, legal for trade scale and can be used for commercial operations. In the end a legal for trade scale makes weight measurement very easy, precise and transparent for end users and customers. You can see a range of legal for trade scales at www.paylessscales.com.
About Author :
Lawrence has been in the weighing machines industry for the last 14 years. He has been interested in the penetration of digital scales across various market segments. He has participated in the wide adoption of digital scales such as floor scales by small, medium and large businesses. His special area of interest has been maximizing the value proposition of a digital scale. You can know more at www.paylessscales.com.
Bank debt collection in increasing, largely because of a recession and economic crisis affecting consumers and markets around the globe. Banks and credit unions are employing new tools and strategies to improve bank debt recovery.
Because of years of steadily rising consumer debt, banks are facing ever growing credit card delinquencies, checking account and loan defaults, as consumers struggle to pay for the necessities. Financial institutions are trying new strategies to help with bank debt collection efforts.
Listed are a few recommended bank debt collection tips, which will help improve your debt recovery efforts.
Provide alternative payment plans for customers going through financial difficulties.
. Create “hardship” programs for borrowers who are late with their payments.
. Extend or lower payments, interest rates, or lower fees when you anticipate customer payment problems.
Create communications channels where customers can openly discuss their issues. By proactively reaching customers early, you can prevent larger problems later.
In addition to your present internal debt collection processes, these suggestions are designed to “flag” would be problems much sooner, and prevent them from becoming much larger problems later on.
When To Consider Outsourcing Bank Debt Recovery to Collection Agencies
It is critically important that banks and credit unions experiencing growing debt collection issues quickly rid themselves of “problem” delinquencies, and outsource them to a collection agency.
Using many of the earlier suggested strategies, you will be able to identify early on, and be able to distinguish the customers that you can work with via payment arrangements, and the more challenging customers.
These more challenging accounts must be identified early on in the process, and outsourced to a collection agency. Failure to do so decreases the possibility of ever getting paid on them. It will also cost you much more in wasted time, resources, etc. Failing to do so, not only decreases your likelihood of getting paid on them at all, it costs you far more in time, resources, etc.
Some collection agencies offer programs designed to restore negative accounts and retain banking customers before the account is closed or charged off. In fact, research shows customer retention equaling 70% or better can be achieved, as well as restoration of negative account balances when contacted pre-charge off.
The crucial element is reaching these customers before the account is charged off, not afterward.In addition to the incentive to clear up their negative account balance, it is also proven that after a past due account is closed and charged off, these delinquent customers typically seek new bank accounts at other institutions.
Once this happens, there is little interest in that customer bringing their delinquent, charged off account, current.